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Service

Strategic direction

We translate ownership and management ambition into explicit objectives, bounded priorities and named owners, so strategy can be executed and reviewed with the same discipline as invoicing.

Turning intent into a plan you can steer

The problem

The company works hard and moves slowly because there is no shared criterion for deciding what is a priority and what is left out. Strategy is assumed rather than written, and each area interprets it differently.

Who it is for

Owners and general management of companies with stable revenue that need to decide where to grow, with or without a formal management team.

Signs that it is needed

  • Strategy lives in one or two people's heads and is neither written nor shared.
  • Every area works hard, in different directions.
  • New initiatives start before the previous ones are closed.
  • Important decisions rely on the information at hand, not the information needed.

Scope of work

  • Reading the context: served market, actual value proposition and available capabilities.
  • Defining purpose, business scope and decision criteria.
  • Formulating objectives with horizon, owner and measure.
  • Cascading objectives into areas and processes, explicitly stating what will not be done.
  • Designing the strategic review cycle and its agenda.

How we work

  1. 01

    Reading the starting point

    Conversations with ownership and management, review of the available business information and comparison with what actually happens in the operation.

  2. 02

    Drafting with management

    Working sessions to write purpose, scope, priorities and decision criteria. It is written during the session, not afterwards.

  3. 03

    Cascading to areas

    Every objective gets an owner, a deadline and a measure, and what will not be done this year is stated explicitly.

  4. 04

    Installing the review cycle

    The follow-up agenda is set and we sit in on the first review so the rhythm is established.

Possible deliverables

  • One-page strategic map.
  • Matrix of objectives, owners, deadlines and related indicators.
  • Initiative portfolio prioritized by impact and effort.
  • Calendar and script for review meetings.

Intended results

  • A shared direction that can be explained in five minutes.
  • Fewer simultaneous initiatives and more finished ones.
  • Stable criteria for saying no.

Deliverables are possible, not mandatory: they are agreed after the assessment. Scope and schedule adapt to the size and moment of the company; there is no standard duration.

Next step

Start with the assessment if it is not yet clear which dimension constrains the company most, or write to us for an initial conversation about your situation.

Other services

Next step

Start by knowing where your company stands

The Business Maturity Assessment evaluates six management dimensions in about ten minutes and returns a result per dimension with priority areas.